--- title: "V2 Standards: Purpose and Stakeholder Governance (w/ Brigitta Nemes)" description: Brigitta Nemes of B Lab breaks down the Purpose and Stakeholder Governance requirements in the V2 B Corp standards. image: https://go.lifteconomy.com/hubfs/Profile%20-%20Brigitta%20Nemes-1.jpg --- [Skip to content](https://go.lifteconomy.com/blog/v2-standards-purpose-and-stakeholder-governance-w/-brigitta-nemes#main-content) - [Home](https://go.lifteconomy.com/beyond) - [Episodes](https://go.lifteconomy.com/blog) - [B Corp Consulting](https://www.lifteconomy.com/secrets-of-b-corp-consulting) - [Newsletter](https://go.lifteconomy.com/b-corp-newsletter) - [LIFT Website](https://go.lifteconomy.com/blog/v2-standards-purpose-and-stakeholder-governance-w/www.lifteconomy.com) - [Contact](https://go.lifteconomy.com/beyond-the-b-contact-us) - [Home](https://go.lifteconomy.com/beyond) - [Episodes](https://go.lifteconomy.com/blog) - [B Corp Consulting](https://www.lifteconomy.com/secrets-of-b-corp-consulting) - [Newsletter](https://go.lifteconomy.com/b-corp-newsletter) - [LIFT Website](https://go.lifteconomy.com/blog/v2-standards-purpose-and-stakeholder-governance-w/www.lifteconomy.com) - [Contact](https://go.lifteconomy.com/beyond-the-b-contact-us) # V2 Standards: Purpose and Stakeholder Governance (w/ Brigitta Nemes) Sep 29, 2026, 6:00:00 AM | [B Corp](https://go.lifteconomy.com/blog/tag/b-corp), [Certified B Corporations](https://go.lifteconomy.com/blog/tag/certified-b-corporations) ![](https://go.lifteconomy.com/hubfs/Profile%20-%20Brigitta%20Nemes-1.jpg) [![Apple Podcasts](https://go.lifteconomy.com/hs-fs/hubfs/Apple%20Podcasts.png?width=320&height=80&name=Apple%20Podcasts.png)](https://podcasts.apple.com/us/podcast/beyond-the-b/id1747076048) [![Spotify](https://go.lifteconomy.com/hs-fs/hubfs/Spotify.png?width=320&height=80&name=Spotify.png)](https://open.spotify.com/show/5VbeWzAQbsFJ8P3fYEwIFd?si=a8168125c74743f0) [![YouTube](https://go.lifteconomy.com/hs-fs/hubfs/YouTube.png?width=321&height=81&name=YouTube.png)](https://www.youtube.com/playlist?list=PL7FRLOLWqkH6_tUO8oc7nU71oZvUkfDec) What transforms a company’s stated purpose from website text into a guiding principle that determines strategy, accountability, and decision-making? B Lab Senior Environmental and Governance Standards Manager Brigitta Nemes joins Ryan Honeyman to unpack Purpose and Stakeholder Governance, one of the core Impact Topics in the new B Corp standards. With experience across certification, corporate sustainability, and B Lab’s standards, Brigitta explains how the topic builds on the B Corp legal requirement. Together, they examine how public purpose, stakeholder consideration, transparency, and accountability move governance beyond intention. Brigitta explains the difference between mission and purpose, why a purpose must connect to strategy and key performance indicators, and how board approval keeps it from becoming an add-on. They explore stakeholder mapping and prioritization, ways to represent the environment as a silent stakeholder, and the role of materiality assessments in finding issues that fall outside B Lab’s standards. Ryan and Brigitta also discuss responsible marketing, grievance procedures, worker feedback, purpose trusts, and the evidence assurance providers may request. Tune in to learn how companies of every size can embed purpose in their decisions, strengthen relationships with stakeholders, and turn policies into action. **What You’ll Learn:** - Find out how Purpose and Stakeholder Governance turns B Corp’s legal requirement into accountability. - Uncover why interoperability helps companies reuse evidence across B Lab and other sustainability standards. - Distinguish a purpose statement from a mission statement and see why strategy, KPIs, and board buy-in matter. - Understand how stakeholder mapping and environmental data strengthen company decisions. - Discover how materiality assessments and grievance procedures expose gaps, and how responsible marketing helps prevent greenwashing. - Explore how governance bodies, worker feedback, and assurance show whether a company’s purpose is being implemented. **Quotations:** “A mission statement usually outlines what the company does and the purpose statement explains why the company exists.” — Brigitta Nemes **\[0:23:03\]** “Basically, it’s about having everyone at the top of the company aligned, because if they are aligned, then the implementation will happen. The strategy will move forward.” — Brigitta Nemes **\[0:26:36\]** “When we talk about the environment as a silent stakeholder, it means that the company can actually use data, like performance data, or it can rely on expert or NGO reports or expert advice.” — Brigitta Nemes **\[0:36:45\]** **Links Mentioned in Today’s Episode:** - Brigitta Nemes – LinkedIn:[https://www.linkedin.com/in/briginemes/](https://www.linkedin.com/in/briginemes/) - B Lab – Website:[https://www.bcorporation.net/en-us/](https://www.bcorporation.net/en-us/) - PAS 808:2022 – Purpose-Driven Organizations:[https://www.bsigroup.com/en-US/insights-and-media/insights/brochures/pas-808-purpose-driven-organizations-for-delivering-sustainability/](https://www.bsigroup.com/en-US/insights-and-media/insights/brochures/pas-808-purpose-driven-organizations-for-delivering-sustainability/) - Purpose Trust Ownership & B Lab Standards: [https://usca.bcorporation.net/bcorp-resource/purpose-trust-ownership-b-corps-aligning-business-ownership-operations-for-broad-benefit/](https://usca.bcorporation.net/bcorp-resource/purpose-trust-ownership-b-corps-aligning-business-ownership-operations-for-broad-benefit/) - EU Directive on Empowering Consumers for the Green Transition:[https://eur-lex.europa.eu/eli/dir/2024/825/oj](https://eur-lex.europa.eu/eli/dir/2024/825/oj) - B Lab – Purpose and Stakeholder Governance: Evidence Examples:[https://kb.bimpactassessment.net/en/support/solutions/articles/43000771162](https://kb.bimpactassessment.net/en/support/solutions/articles/43000771162) - B Lab – Purpose and Stakeholder Governance and Alternative Ownership:[https://usca.bcorporation.net/embedding-stakeholder-governance-through-alternative-ownership/](https://usca.bcorporation.net/embedding-stakeholder-governance-through-alternative-ownership/) - GRI Standards – Website:[https://www.globalreporting.org/standards/](https://www.globalreporting.org/standards/) - *Incorruptible –* Book:[https://incorruptible.co](https://incorruptible.co/) **We Want to Hear from You** We want to hear from you! Email us at [beyond@lifteconomy.com](mailto:beyond@lifteconomy.com) with requests for content, suggestions for future guests, and feedback about our episodes. **B Corp Consultant** Interested in certifying, recertifying, or maximizing the value of your B Corp certification? Learn more about our B Corp consulting services at LIFT Economy:[https://www.lifteconomy.com/secrets-of-b-corp-consulting](https://www.lifteconomy.com/secrets-of-b-corp-consulting) **Unlock Your Free B Corp Values Assessment** Our 200 point B Corp assessment tool helps you measure how well your organization embodies B Corp values. Get it for free today\![https://go.lifteconomy.com/b-corp-newsletter](https://go.lifteconomy.com/b-corp-newsletter) **Gratitude** Thank you to Corey Lien, Nozomii Torii, and Kirsten G. Bryant for being our monthly contributors at Beyond the B! ## Recent episodes [![](https://go.lifteconomy.com/hs-fs/hubfs/Profile%20-%20Brigitta%20Nemes-1.jpg?width=750&name=Profile%20-%20Brigitta%20Nemes-1.jpg)](https://go.lifteconomy.com/blog/v2-standards-purpose-and-stakeholder-governance-w/-brigitta-nemes) ## [V2 Standards: Purpose and Stakeholder Governance (w/ Brigitta Nemes)](https://go.lifteconomy.com/blog/v2-standards-purpose-and-stakeholder-governance-w/-brigitta-nemes) [![](https://go.lifteconomy.com/hs-fs/hubfs/Equator%20Coffees.jpg?width=750&name=Equator%20Coffees.jpg)](https://go.lifteconomy.com/blog/b-corp-as-a-blueprint-w/-helen-russell-devorah-freudiger) ## [B Corp as a Blueprint (w/ Helen Russell & Devorah Freudiger)](https://go.lifteconomy.com/blog/b-corp-as-a-blueprint-w/-helen-russell-devorah-freudiger) [![](https://go.lifteconomy.com/hs-fs/hubfs/Untitled.pages.jpg?width=750&name=Untitled.pages.jpg)](https://go.lifteconomy.com/blog/two-ceos-share-their-inside-stories-employee-ownership-and-purpose-trusts-w/-miren-oca-claire-randall) ## [Two CEOs Share their Inside Stories on Steward Ownership (w/ Miren Oca & Claire Randall)](https://go.lifteconomy.com/blog/two-ceos-share-their-inside-stories-employee-ownership-and-purpose-trusts-w/-miren-oca-claire-randall) ### Recent Episodes Get our free B Corp Values Assessment and insider tips on the B Corp movement. 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