We discuss what it means to affect systems, the importance of human rights standards, how we can help companies truly embody the new standards, and so much more! We delve into some of the characteristics of a company that inspire its employees to serve the company’s purpose before touching on the power and importance of creating trust with clients by prioritizing relationships.
You’ll hear all about the current climate of the B Corp world in Europe and a breakdown of what it means to lead a social purpose organization that pursues a positive contribution to the economy. We even dive into our guests’ projections for the future of B Corp companies and how the new standards will affect them. Finally, Mike and Adam flag what we need to look out for as this industry evolves and how listeners can support their work. To hear all this and so much more, be sure to tune in now!
Key Points From This Episode:
- Introducing today’s guests, Adam Garfunkel and Mike Rowlands.
- Our guests’ backgrounds and how they got into the work they do today.
- Adam and Mike share their thoughts on the new B Corp standards.
- The importance of asking how companies will survive in the future.
- Why human rights standards need to be prioritized in B Corp.
- How companies can truly embody the new B Corp standards.
- Actions of companies that ‘check the box’ vs. those that activate their purpose.
- The power of putting relationships with clients first.
- Adam shares what’s happening in B Corp throughout Europe.
- Mike speaks to what it means to lead a purpose-driven company.
- What B Corp owners should expect and be aware of in the near future.
- What we should be looking out for with regards to the new standards.
- How the listeners can help support our guests’ work.
Quotes
“If we can get leaders in sectors to exhibit more responsible and truly purposeful behavior, then those become the companies that we admire – and that shifts the way sectors work.” — Mike Rowlands [0:28:23]
“If you’ve become a B Corp, you’re likely to become a preferred supplier.” — Adam Garfunkel [0:45:34]
“We want more companies to take up a social purpose – as the reason they exist.” — Mike Rowlands [0:49:29]
“I think that [the new standards are] going to scare some companies away. – I think it’s inevitable, and it might actually be a good thing.” — Adam Garfunkel [0:54:53]
Links Mentioned in Today’s Episode:
- Adam Garfunkel on LinkedIn: https://www.linkedin.com/in/adamgarfunkel/
- Mike Rowlands on LinkedIn: https://www.linkedin.com/in/rowlands/
- Junxion: https://junxion.com/
- Inner Development Goals: https://innerdevelopmentgoals.org/
- Canadian Purpose Economy Project: https://purposeeconomy.ca/
- B Ready: https://www.londonclimateactionweek.org/event/b-ready-climate-action/
We Want to Hear from You
We want to hear from you! Email us at beyond@lifteconomy.com with requests for content, suggestions for future guests, and feedback about our episodes.
B Corp Consultant
Interested in certifying, recertifying, or maximizing the value of your B Corp certification? Learn more about our B Corp consulting services at LIFT Economy.
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Gratitude:
Thank you to Corey Lien, Nozomii Torii, and Kirsten G. Bryant for being our monthly contributors at Beyond the B!
